The art & science of interpreting market research evidence :: D. V. L. Smith :: ISBN 0470844248 :: Wiley 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title The art & science of interpreting market research evidence
Alternative Title Art and science of interpreting market research evidence
Author D. V. L. Smith
Contributor J. H. Fletcher
Publisher Wiley
Publication date 2004
Publication location Chichester
Language English

Topics

Marketing research
Qualitative research
006929383

Catalogue Data

OBNB ID GBA2V9695
ISBN 10 0470844248
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 x, 236 p.
P1042 Includes bibliographical references (p. [225]-228) and index.

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The art & science of interpreting market research evidence by D. V. L. Smith. ISBN 0470844248. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.