Marketing research :: Carl McDaniel :: ISBN 0471657654 :: John Wiley 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research
Author Carl McDaniel
Contributor Roger H. Gates
Publisher John Wiley
Publication date 2005
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Previous ed.: 2003.
CD-ROM (SPSS student version 11.0 for Windows) in pocket attached to inside front cover.

Topics

Marketing research
Marketing research :: Computer network resources
006932455

Catalogue Data

OBNB ID GBA4Y8683
ISBN 10 0471657654
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8302854678

ISBD

P1008>6th 6th ed.
P1053 xxvi, 617 p.

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Marketing research by Carl McDaniel. ISBN 0471657654. Published by John Wiley in 2005. Publication and catalogue information, links to buy online and reader comments.