Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers :: Jeff Zabin :: ISBN 0471467618 :: Wiley 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
Author Jeff Zabin
Contributor Gresh Brebach
Publisher Wiley
Publication date 2004
Publication location New York
Language English

The rise of precision marketing
The precision marketing cycle
Exploiting the data
Precision marketing in the age of Gaia
Fifteen minutes of privacy?
The precision marketing future.

Topics

006939701

Catalogue Data

OBNB ID GBA3T7502
ISBN 10 0471467618
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xvi, 256 p.
P1042 Includes bibliographical references (p. 237-241) and index.

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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers by Jeff Zabin. ISBN 0471467618. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

Jeff Zabin

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy