The customer learning curve : creating profits from marketing chaos :: Karl Hellman :: ISBN 0324226675 :: Thompson South-Western 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title The customer learning curve : creating profits from marketing chaos
Author Karl Hellman
Contributor Ardis Burst
Publisher Thompson South-Western
Publication date 2004
Publication location New York
Language English

Topics

Marketing
Consumer behavior
Customer relations
006941690

Catalogue Data

OBNB ID GBA4Z0042
ISBN 10 0324226675
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xii, 210 p.
P1042 Includes bibliographical references (p. 199-201) and index.

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The customer learning curve : creating profits from marketing chaos by Karl Hellman. ISBN 0324226675. Published by Thompson South-Western in 2004. Publication and catalogue information, links to buy online and reader comments.