Previous ed.: Foster City, Calif.: IDG, 1997.
Includes index.
Topics
Marketing :: Management
Catalogue Data
OBNB ID GBA4Y2202
ISBN 10 0764556002
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1008>2nd 2nd ed.
P1053 xx, 380 p.
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Marketing for dummies by Alexander Hiam. ISBN 0764556002. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.