Setting the scene
What is internal communication?
What does it take to be an internal communicator?
Your audience : who are they?
Theories into practice
Managing internal communication in-house
Outsourcing the IC function
How the legal framework fits in
The channels, vehicles and activities
Who uses which media for what
The receiving end
Communicating with special groups
The globally dispersed workforce
Getting it right : practical application
How to do it : setting about communication
We can all talk can't we? : face-to-face
The creative aspects : writing, editing, and designing it yourself
Publishing the printed word : the logistical aspects
Broadcast : do it yourself or call in the experts?
Managing change
Signposting the ether
How to measure success
How to make it happen : gone shopping!
Internal communications : the future.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Effective internal communication by Lyn Smith. ISBN 0749439483. Published by Kogan Page in 2005. Publication and catalogue information, links to buy online and reader comments.
