The permanent campaign : why does the president go public?
Presidential persuasion : does the public respond? Pt. I
Presidential persuasion : does the public respond? Pt. II. Ronald Reagan
Charisma and personality : does the messenger matter?
The politics of veneration : do the people defer?
Disseminating the message : can the president focus the public's attention?
Framing the message : can the president structure choice?
Receiving the message : is anyone listening?
Accepting the message : can the president overcome predispositions?
Going public in perspective : what should the president do?
On deaf ears : the limits of the bully pulpit by George C. Edwards. ISBN 0300100094. Published by Yale University Press in 2003. Publication and catalogue information, links to buy online and reader comments.