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Innovative behavior and communication

Tom Robertson

Publication Data

Title Innovative behavior and communication
Author Tom Robertson
Publisher Holt, Rinehart and Winston
Publication date 1971
Publication location New York
Language English

Descriptive Notes

Bibliographyp.295-320. _ Includes index.

Topics

Marketing
Diffusion of innovations
New products

Catalogue Data

OBNB ID GB7205034
ISBN 10 0030791057
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xiv,331p.

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Innovative behavior and communication by Tom Robertson. ISBN 0030791057. Published by Holt, Rinehart and Winston in 1971. Publication and catalogue information, links to buy online and reader comments.

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