Market segmentation : concepts and applications :: James F. Engel :: ISBN 0030880823 :: Holt, Rinehart and Winston 1972 :: OBNB, the Open British National Bibliography

Publication Data

Title Market segmentation : concepts and applications
Author James F. Engel
Contributors Henry F. Fiorillo, Murray Alexander Cayley
Publisher Holt, Rinehart and Winston
Publication date 1972
Publication location New York
Language English

Descriptive Notes

Bibliographyp.469-483. _ Includes index.

Topics

Marketing :: Addresses, essays, lectures

Catalogue Data

OBNB ID GB7216099
ISBN 10 0030880823
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.834

ISBD

P1053 xv,486p.

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Market segmentation : concepts and applications by James F. Engel. ISBN 0030880823. Published by Holt, Rinehart and Winston in 1972. Publication and catalogue information, links to buy online and reader comments.