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The pharmaceutical promotional mix : medical communication strategies in the 21st century

Juliet Hoskins

Publication Data

Title The pharmaceutical promotional mix : medical communication strategies in the 21st century
Author Juliet Hoskins
Contributor Scrip
Publisher PJB Publications
Publication date 2002
Publication location Richmond
Language English

Topics

Pharmaceutical industry
Drugs :: Marketing

Catalogue Data

OBNB ID GBA258777
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.47615190688

ISBD

P1053 125 p.
P1042 Includes bibliographical references.

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The pharmaceutical promotional mix : medical communication strategies in the 21st century by Juliet Hoskins. Published by PJB Publications in 2002. Publication and catalogue information, links to buy online and reader comments.