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Measuring brand associations for museums and galleries using repertory grid analysis

Niall Caldwell

Publication Data

Title Measuring brand associations for museums and galleries using repertory grid analysis
Author Niall Caldwell
Contributors John Coshall, John Coshall
Publisher University of North London, Business School
Publication date 2000
Publication location London
Language English

Topics

Business names :: Great Britain
Museums :: Great Britain
Art museums :: Great Britain
Repertory grid technique

Catalogue Data

OBNB ID GBA320799
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 16 leaves

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Measuring brand associations for museums and galleries using repertory grid analysis by Niall Caldwell. Published by University of North London, Business School in 2000. Publication and catalogue information, links to buy online and reader comments.