The deviant's advantage : how fringe ideas create mass markets :: Ryan Mathews :: ISBN 0712661026 :: Random House Business Books 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The deviant's advantage : how fringe ideas create mass markets
Author Ryan Mathews
Contributor Watts Wacker
Publisher Random House Business Books
Publication date 2003
Publication location London
Language English

Descriptive Notes

Originally published: New York : Crown Business, c2002.

Topics

New products :: Marketing
Business forecasting
Originality :: Economic aspects
Marketing
England

Catalogue Data

OBNB ID GBA321504
ISBN 10 0712661026
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658

ISBD

P1053 xxvii, 305 p.
P1042 Includes bibliographical references and index.

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The deviant's advantage : how fringe ideas create mass markets by Ryan Mathews. ISBN 0712661026. Published by Random House Business Books in 2003. Publication and catalogue information, links to buy online and reader comments.