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Pharmaceutical promotional effectiveness : benchmarking top tier companies by country, channel, therapy area and ROI

Publication Data

Title Pharmaceutical promotional effectiveness : benchmarking top tier companies by country, channel, therapy area and ROI
Contributor Datamonitor
Publisher Datamonitor
Publication date 2002
Publication location New York, N.Y.
Language English

Descriptive Notes

Publisher's no. DMHC1806.

Topics

Market surveys
Pharmaceutical industry
007033104

Catalogue Data

OBNB ID GBA346353
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.4761519

ISBD

P1053 160 p.

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Pharmaceutical promotional effectiveness : benchmarking top tier companies by country, channel, therapy area and ROI. Published by Datamonitor in 2002. Publication and catalogue information, links to buy online and reader comments.