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Matching firm readiness rhythm to market receptivity rhythm in the management of technology-based new products

Scott G. Dacko

Publication Data

Title Matching firm readiness rhythm to market receptivity rhythm in the management of technology-based new products
Author Scott G. Dacko
Contributors Ben Shaw-Ching Liu, Devanathan Sudharshan, Warwick Business School
Publisher Warwick Business School
Publication date 1999
Publication location Coventry
Language English

Topics

Technological innovations
New products :: Marketing

Catalogue Data

OBNB ID GBA366519
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 32, [7] p.
P1042 Bibliography: p. 29-32.

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Matching firm readiness rhythm to market receptivity rhythm in the management of technology-based new products by Scott G. Dacko. Published by Warwick Business School in 1999. Publication and catalogue information, links to buy online and reader comments.