The management of user-initiated new product development :: Gordon R. Foxall :: ISBN 0704413337 :: Department of Commerce, Birmingham Business School 1993 :: OBNB, the Open British National Bibliography

Publication Data

Title The management of user-initiated new product development
Author Gordon R. Foxall
Contributors Brian R. Johnston, Brian R. Johnston
Publisher Department of Commerce, Birmingham Business School
Publication date 1993
Publication location Birmingham
Language English

Descriptive Notes

"A chapter prepared for The Marketing initiative, ed. John Saunders, Prentice-Hall, 1993".

Topics

Technological innovations :: Marketing :: Research
Technological innovations :: Economic aspects
Consumer satisfaction

Catalogue Data

OBNB ID GB9361193
ISBN 10 0704413337
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 31 p.
P1042 Includes bibliographical references.

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The management of user-initiated new product development by Gordon R. Foxall. ISBN 0704413337. Published by Department of Commerce, Birmingham Business School in 1993. Publication and catalogue information, links to buy online and reader comments.