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Would a brand smell any sweeter by a corporate name?

L. De Chernatony

Publication Data

Title Would a brand smell any sweeter by a corporate name?
Author L. De Chernatony
Publisher Birmingham Business School
Publication date 2001
Publication location Birmingham
Language English

Topics

Brand name products :: Research

Catalogue Data

OBNB ID GBA257586
ISBN 10 0704423367
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 31 leaves
P1042 Includes bibliographical references.

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Would a brand smell any sweeter by a corporate name? by L. De Chernatony. ISBN 0704423367. Published by Birmingham Business School in 2001. Publication and catalogue information, links to buy online and reader comments.

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