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Marketing strategies in retail banks : current trends and future prospects

Trevor Watkins

Publication Data

Title Marketing strategies in retail banks : current trends and future prospects
Author Trevor Watkins
Publisher LLP Professional Publishing
Publication date 2000
Publication location London
Language English

Topics

Bank marketing

Catalogue Data

OBNB ID GBA075369
ISBN 10 1902581350
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 332.10688

ISBD

P1053 viii, 104 p.

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Marketing strategies in retail banks : current trends and future prospects by Trevor Watkins. ISBN 1902581350. Published by LLP Professional Publishing in 2000. Publication and catalogue information, links to buy online and reader comments.

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