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The Marketing information revolution

Publication Data

Title The Marketing information revolution
Contributors Robert C. Blattberg, Rashi Glazer, John D. C. Little
Publisher Harvard Business School Press
Publication date 1994
Publication location Boston, Mass.
Language English

Topics

007231340

Catalogue Data

OBNB ID GB9438948
ISBN 10 0875843298
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800285

ISBD

P1053 vi,373p.
P1042 Includes bibliographical references and index.

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The Marketing information revolution. ISBN 0875843298. Published by Harvard Business School Press in 1994. Publication and catalogue information, links to buy online and reader comments.

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