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Marketing communications in the European Union : a symposium of recently published papers on aspects of communications, advertising and marketing in the single European market
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Marketing communications in the European Union : a symposium of recently published papers on aspects of communications, advertising and marketing in the single European market

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Articles first published 1991-1996, reproduced by the CAM Foundation.
Title from cover.

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Marketing communications in the European Union : a symposium of recently published papers on aspects of communications, advertising and marketing in the single European market. Published by CAM Foundation in 1996. Publication and catalogue information, links to buy online and reader comments.

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