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Management of international advertising : a marketing approach

Dean M. Peebles

Publication Data

Title Management of international advertising : a marketing approach
Author Dean M. Peebles
Contributor John K. Ryans
Publisher Allyn and Bacon
Publication date 1984
Publication location Boston, Mass.
Language English

Descriptive Notes

Includes index.

Topics

Advertising
007357497

Catalogue Data

OBNB ID GB8427869
ISBN 10 0205079881
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 296p.

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Management of international advertising : a marketing approach by Dean M. Peebles. ISBN 0205079881. Published by Allyn and Bacon in 1984. Publication and catalogue information, links to buy online and reader comments.

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