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Contemporary perspectives on strategic market planning

Roger A. Kerin

Publication Data

Title Contemporary perspectives on strategic market planning
Author Roger A. Kerin
Contributors Vijay Mahajan, P. Rajan Varadarajan
Publisher Allyn & Bacon
Publication date 1990
Publication location Boston
Language English

Descriptive Notes

Bibliography: p436-442. - Includes index.

Catalogue Data

OBNB ID GB9137277
ISBN 10 0205125131
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x,453p.

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Contemporary perspectives on strategic market planning by Roger A. Kerin. ISBN 0205125131. Published by Allyn & Bacon in 1990. Publication and catalogue information, links to buy online and reader comments.

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