Marketing classics : a selection of influential articles :: ISBN 0205159885 :: Prentice Hall 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing classics : a selection of influential articles
Contributors Michael P. Mokwa, Ben M. Enis, Keith Kohn Cox
Publisher Prentice Hall
Publication date 1995
Publication location Englewood Cliffs, N.J.
Language English

Descriptive Notes

Previous ed.: 1991.

Topics

007357947

Catalogue Data

OBNB ID GB9584320
ISBN 10 0205159885
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>8th 8th ed., 25th anniversary ed.
P1053 xii,612p.
P1042 Includes bibliographies and index.

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Marketing classics : a selection of influential articles. ISBN 0205159885. Published by Prentice Hall in 1995. Publication and catalogue information, links to buy online and reader comments.