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Spending advertising money : an introduction to media planning, media buying and the uses of media research

Simon Broadbent

Publication Data

Title Spending advertising money : an introduction to media planning, media buying and the uses of media research
Author Simon Broadbent
Publisher Business Books
Publication date 1975
Publication location London
Language English

Descriptive Notes

Previous ed.: 1970.
Includes index.

Topics

Advertising media planning
Advertising :: Costs
007361560

Catalogue Data

OBNB ID GB7601839
ISBN 10 0220662827
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.11

ISBD

P1008>Completely Completely revised 2nd ed.
P1053 xi,368p.

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Spending advertising money : an introduction to media planning, media buying and the uses of media research by Simon Broadbent. ISBN 0220662827. Published by Business Books in 1975. Publication and catalogue information, links to buy online and reader comments.