Spending advertising money : an introduction to media planning, media buying and the uses of media research :: Simon Broadbent :: ISBN 022067020x :: Business Books for CAM (Communication, Advertising and Marketing Education Foundation) 1979 :: OBNB, the Open British National Bibliography

Publication Data

Title Spending advertising money : an introduction to media planning, media buying and the uses of media research
Author Simon Broadbent
Contributor Communication Advertising and Marketing Education Foundation
Publisher Business Books for CAM (Communication, Advertising and Marketing Education Foundation)
Publication date 1979
Publication location London
Language English

Descriptive Notes

Previous ed.: 1975.
Includes index.

Topics

Advertising media planning
Advertising :: Costs
007361635

Catalogue Data

OBNB ID GB7930201
ISBN 10 022067020x
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.111

ISBD

P1008>3rd 3rd ed.
P1053 xi,381p.

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Spending advertising money : an introduction to media planning, media buying and the uses of media research by Simon Broadbent. ISBN 022067020x. Published by Business Books for CAM (Communication, Advertising and Marketing Education Foundation) in 1979. Publication and catalogue information, links to buy online and reader comments.