Publisher Butterworth Heinemann on behalf of the Chartered Institute of Marketing
Publication date 1991
Language English
Topics
007373403
Catalogue Data
OBNB ID GB9037968
ISBN 10 0750600233
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1008>2nd 2nd ed.
P1053 xxviii,529p.
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The Marketing book. ISBN 0750600233. Published by Butterworth Heinemann on behalf of the Chartered Institute of Marketing in 1991. Publication and catalogue information, links to buy online and reader comments.