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Corporate Reputation : Managing the New Strategic Asset

John Smythe

Publication Data

Title Corporate Reputation : Managing the New Strategic Asset
Author John Smythe
Publisher Century Business
Publication date 1992
Language English

Topics

Organizational effectiveness
Communication in organizations
Corporate image
007404243

Catalogue Data

OBNB ID GB92Z5071
ISBN 10 0712650598
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 [224]p.

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Corporate Reputation : Managing the New Strategic Asset by John Smythe. ISBN 0712650598. Published by Century Business in 1992. Publication and catalogue information, links to buy online and reader comments.

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