The deviant's advantage : how fringe ideas create mass markets :: Ryan Mathews :: ISBN 0712661026 :: Random House Business 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The deviant's advantage : how fringe ideas create mass markets
Author Ryan Mathews
Contributor Watts Wacker
Publisher Random House Business
Publication date 2003
Publication location London
Language English

Topics

Research, Industrial
Marketing
007404660

Catalogue Data

OBNB ID GBA320503
ISBN 10 0712661026
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.57

ISBD

P1053 xxvii, 305 p.
P1042 Includes bibliographical references and index.

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The deviant's advantage : how fringe ideas create mass markets by Ryan Mathews. ISBN 0712661026. Published by Random House Business in 2003. Publication and catalogue information, links to buy online and reader comments.