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Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements

Robert Hamilton

Publication Data

Title Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements
Author Robert Hamilton
Contributors Brian Haworth, Nazli Sardar, Nazli Sardar, Nazli Sardar
Publisher Equal Opportunities Commission
Publication date 1982
Publication location Manchester
Language English

Topics

Women in advertising :: Great Britain :: Public opinion
Public opinion :: Great Britain
007434330

Catalogue Data

OBNB ID GB8226637
ISBN 10 0905829522
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1042

ISBD

P1053 ii,41leaves
P1042 Bibliography: p40-41.

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Adman and Eve : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements by Robert Hamilton. ISBN 0905829522. Published by Equal Opportunities Commission in 1982. Publication and catalogue information, links to buy online and reader comments.