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Modern marketing management : selected readings

Raymond John Lawrence

Publication Data

Title Modern marketing management : selected readings
Author Raymond John Lawrence
Contributor M. J. Thomas
Publisher Penguin
Publication date 1971
Publication location Harmondsworth
Language English

Topics

Marketing management :: Addresses, essays, lectures

Catalogue Data

OBNB ID GB7130597
ISBN 10 0140802657
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8008

ISBD

P1053 413p.
P1042 bibl p395-396.

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Modern marketing management : selected readings by Raymond John Lawrence. ISBN 0140802657. Published by Penguin in 1971. Publication and catalogue information, links to buy online and reader comments.

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