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Mapping customer segments for personal financial services

Tina Harrison

Publication Data

Title Mapping customer segments for personal financial services
Author Tina Harrison
Contributor
Publisher University of Edinburgh, Management School
Publication date 1994
Publication location Edinburgh
Language English

Topics

Market segmentation
Finance, Personal
Financial institutions

Catalogue Data

OBNB ID GB9443093
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 [24] p.

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Mapping customer segments for personal financial services by Tina Harrison. Published by University of Edinburgh, Management School in 1994. Publication and catalogue information, links to buy online and reader comments.

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