A tactical framework for the launch of high-technology products :: Charles Beard :: University of Paisley 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title A tactical framework for the launch of high-technology products
Author Charles Beard
Contributors Chris Easingwood, University of Paisley
Publisher University of Paisley
Publication date 1994
Publication location Paisley
Language English

Descriptive Notes

Cover title.

Topics

Selling :: High technology
Marketing research
High technology :: Marketing

Catalogue Data

OBNB ID GB9467584
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 36 p.
P1042 Includes bibliographical references.

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A tactical framework for the launch of high-technology products by Charles Beard. Published by University of Paisley in 1994. Publication and catalogue information, links to buy online and reader comments.