The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview :: Marty Neumeier :: ISBN 0735713308 :: New Riders Pub 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
Author Marty Neumeier
Contributor American Institute of Graphic Arts
Publisher New Riders Pub
Publication date 2003
Publication location Indianapolis, Ind.
Language English

Descriptive Notes

The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.

Topics

Brand name products
Brand name products :: Planning
England

Catalogue Data

OBNB ID GBA335073
ISBN 10 0735713308
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 178 p.

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview by Marty Neumeier. ISBN 0735713308. Published by New Riders Pub in 2003. Publication and catalogue information, links to buy online and reader comments.