Questionnaire design : how to plan, structure, and write survey material for effective market research

Publication Data

• Title Questionnaire design : how to plan, structure, and write survey material for effective market research
• Author Ian Brace
• Publisher Kogan Page
• Publication date 2004
• Publication location London
• Language English

Contents

Objectives in writing a questionnaire
The data collection media
Planning the questionnaire
Types of question and data
Rating scales and attitude measurement
Writing the questionnaire
Laying out the questionnaire
Piloting the questionnaire
Ethical issues
Social desirability bias
International surveys.

Topics

• Market surveys :: Methodology
• Questionnaires :: Methodology

Questionnaire design : how to plan, structure, and write survey material for effective market research by Ian Brace. ISBN 074944181X. Published by Kogan Page in 2004. Publication and catalogue information, links to buy online and reader comments.