Previous ed.: 1999.
Key to making good decisions
Getting the information you really need
The best research techniques anyone can use
What to measure and how to measure it
You have the information, now use it
Making sure that the customers are happy
Tracking trends and changing decisions
Getting the most out of business relationships with research companies
Using research to grow your business.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The effective use of market research : how to drive and focus better business decisions by Robin Birn. ISBN 074944200X. Published by Kogan Page in 2004. Publication and catalogue information, links to buy online and reader comments.
