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Assessing service quality through market research : distinguishing the role of users and residents surveys

A. G. Bovaird

Publication Data

Title Assessing service quality through market research : distinguishing the role of users and residents surveys
Author A. G. Bovaird
Contributor M. J. Tricker
Publisher Aston Business School Research Institute
Publication date 1996
Publication location Birmingham
Language English

Descriptive Notes

♯This paper is an amended version of a paper presented at International Institute of Administrative Sciences. Helsinki, Finland April 1996'.

Topics

Marketing research
Customer services
Quality control

Catalogue Data

OBNB ID GB9759927
ISBN 10 1854493957
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 21p.
P1042 Bibliography: p20-21.

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Assessing service quality through market research : distinguishing the role of users and residents surveys by A. G. Bovaird. ISBN 1854493957. Published by Aston Business School Research Institute in 1996. Publication and catalogue information, links to buy online and reader comments.