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Developing the domain of internal market orientation and its consequences for market orientation and performance

Ian Lings

Publication Data

Title Developing the domain of internal market orientation and its consequences for market orientation and performance
Author Ian Lings
Contributor
Publisher Aston Business School Research Institute
Publication date 2000
Publication location Birmingham
Language English

Topics

Service industries :: Marketing :: Management

Catalogue Data

OBNB ID GBA061278
ISBN 10 1854495402
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 23 p.
P1042 Includes bibliographical references.

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Developing the domain of internal market orientation and its consequences for market orientation and performance by Ian Lings. ISBN 1854495402. Published by Aston Business School Research Institute in 2000. Publication and catalogue information, links to buy online and reader comments.