Tested advertising methods :: John Caples :: ISBN 0130957011 :: Prentice-Hall 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Tested advertising methods
Author John Caples
Contributor Fred E. Hahn
Publisher Prentice-Hall
Publication date 1997
Publication location Englewood Cliffs, N.J.
Language English

Descriptive Notes

Previous ed.: / John Caples. - Englewood Cliffs : Prentice Hall, 1974.
Includes index.

Topics

007752921

Catalogue Data

OBNB ID GBA006653
ISBN 10 0130957011
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.132

ISBD

P1008>5th 5th ed., rev. and enl.
P1053 xxvi, 278 p.

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Tested advertising methods by John Caples. ISBN 0130957011. Published by Prentice-Hall in 1997. Publication and catalogue information, links to buy online and reader comments.