Handbook of services marketing & management : Teresa A.Swartz and Dawn Iacobucci, editors :: ISBN 0761916121 :: Sage 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Handbook of services marketing & management : Teresa A.Swartz and Dawn Iacobucci, editors
Contributors Teresa A. Swartz, Dawn Iacobucci
Publisher Sage
Publication date 2000
Publication location Thousand Oaks Calif.
Language English

Topics

Service industries :: Marketing
Service industries :: Management
Customer services :: Marketing
007753704

Catalogue Data

OBNB ID GBA010835
ISBN 10 0761916121
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658

ISBD

P1053 ix, 521 p.
P1042 Includes bibliographical references and index.

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Handbook of services marketing & management : Teresa A.Swartz and Dawn Iacobucci, editors. ISBN 0761916121. Published by Sage in 2000. Publication and catalogue information, links to buy online and reader comments.