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Global marketing : foreign entry, local marketing, and global management

Johny K. Johansson

Publication Data

Title Global marketing : foreign entry, local marketing, and global management
Author Johny K. Johansson
Publisher Irwin
Publication date 1997
Publication location Chicago, Ill.
Language English

Topics

Export marketing
008050828

Catalogue Data

OBNB ID GB9754003
ISBN 10 0256160511
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xx, 716 p., [12]p. of plates
P1042 Includes bibliographical references and index.

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Global marketing : foreign entry, local marketing, and global management by Johny K. Johansson. ISBN 0256160511. Published by Irwin in 1997. Publication and catalogue information, links to buy online and reader comments.

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