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Business marketing : connecting strategy, relationships, and learning

F. Robert Dwyer

Publication Data

Title Business marketing : connecting strategy, relationships, and learning
Author F. Robert Dwyer
Contributor John F. Tanner
Publisher Irwin McGraw-Hill
Publication date 1999
Publication location Boston, Mass.
Language English

Topics

Marketing

Catalogue Data

OBNB ID GBA224749
ISBN 10 0256221332
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxix, 670 p.
P1042 Includes bibliographical references (p. 649-656) and index.

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Business marketing : connecting strategy, relationships, and learning by F. Robert Dwyer. ISBN 0256221332. Published by Irwin McGraw-Hill in 1999. Publication and catalogue information, links to buy online and reader comments.

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