The 360 degree brand in Asia : creating more effective marketing communications :: Mark Blair :: ISBN 0470820578 :: John Wiley & Sons (Asia) 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The 360 degree brand in Asia : creating more effective marketing communications
Author Mark Blair
Contributors Richard Armstrong, Mike Murphy
Publisher John Wiley & Sons (Asia)
Publication date 2003
Publication location Singapore
Language English

Descriptive Notes

Includes index.

Topics

Communication in marketing :: Asia
008060337

Catalogue Data

OBNB ID GBA366230
ISBN 10 0470820578
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.80095

ISBD

P1053 xvi, 215 p.

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The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair. ISBN 0470820578. Published by John Wiley & Sons (Asia) in 2003. Publication and catalogue information, links to buy online and reader comments.