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Marketing management : text and cases

Douglas J. Dalrymple

Publication Data

Title Marketing management : text and cases
Author Douglas J. Dalrymple
Contributor Leonard J. Parsons
Publisher Wiley
Publication date 1980
Publication location New York
Language English

Descriptive Notes

Previous ed.: 1976.
Includes index.

Topics

Marketing

Catalogue Data

OBNB ID GB8012968
ISBN 10 0471036064
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xii, 723 p.

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Marketing management : text and cases by Douglas J. Dalrymple. ISBN 0471036064. Published by Wiley in 1980. Publication and catalogue information, links to buy online and reader comments.

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