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Consumer research for management decisions

Melvin Prince

Publication Data

Title Consumer research for management decisions
Author Melvin Prince
Contributor Irene A. Silbert
Publisher Wiley
Publication date 1982
Publication location New York
Language English

Descriptive Notes

Bibliography: p202-208. _ Includes index.

Topics

Consumers :: Research
Marketing research

Catalogue Data

OBNB ID GB8226475
ISBN 10 0471097152
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342018

ISBD

P1053 xiii,210p.

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Consumer research for management decisions by Melvin Prince. ISBN 0471097152. Published by Wiley in 1982. Publication and catalogue information, links to buy online and reader comments.

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