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Services marketing

David L. Kurtz

Publication Data

Title Services marketing
Author David L. Kurtz
Contributor Kenneth E. Clow
Publisher J. Wiley
Publication date 1998
Publication location New York, NY
Language English

Descriptive Notes

Includes indexes.

Topics

Service industries :: Marketing
008064566

Catalogue Data

OBNB ID GB9777367
ISBN 10 0471180343
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.40688

ISBD

P1053 xxii, 570 p.

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Services marketing by David L. Kurtz. ISBN 0471180343. Published by J. Wiley in 1998. Publication and catalogue information, links to buy online and reader comments.

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