Kellogg on integrated marketing :: ISBN 0471204765 :: Wiley 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Kellogg on integrated marketing
Alternative Title Integrated marketing
Contributors Dawn Iacobucci, Bobby J. Calder, Bobby J. Calder, Bobby J. Calder
Publisher Wiley
Publication date 2003
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Integrated marketing.

Topics

008064918

Catalogue Data

OBNB ID GBA314136
ISBN 10 0471204765
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxi, 314 p.
P1042 Includes bibliographical references and index.

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Kellogg on integrated marketing. ISBN 0471204765. Published by Wiley in 2003. Publication and catalogue information, links to buy online and reader comments.