Global marketing management :: Masaaki Kotabe :: ISBN 0471353906 :: John Wiley 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management
Alternative Title Global marketing management, update 2000
Author Masaaki Kotabe
Contributor Kristiaan Helsen
Publisher John Wiley
Publication date 1998
Publication location New York
Language English

Descriptive Notes

Other title: Global marketing management, update 2000.

Topics

Export marketing :: Management
008066957

Catalogue Data

OBNB ID GB9978546
ISBN 10 0471353906
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xxi,24,711p.
P1042 Includes bibliographical references and indexes.

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Global marketing management by Masaaki Kotabe. ISBN 0471353906. Published by John Wiley in 1998. Publication and catalogue information, links to buy online and reader comments.