Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group :: ISBN 047138433X :: John Wiley 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group
Contributors Michael J. Silverstein, George Stalk
Publisher John Wiley
Publication date 2000
Publication location New York
Language English

Descriptive Notes

Essays first appeared in "Action for consumer markets", a monthly publication written by members of BCG's Consumer and Retail practice.

Topics

Marketing :: Management
008067452

Catalogue Data

OBNB ID GBA042461
ISBN 10 047138433X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xii, 227 p.
P1042 Includes bibliographical references and index.

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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group. ISBN 047138433X. Published by John Wiley in 2000. Publication and catalogue information, links to buy online and reader comments.