One-to-one web marketing : build a relationship marketing strategy one customer at a time :: Cliff Allen :: ISBN 0471404004 :: Wiley 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title One-to-one web marketing : build a relationship marketing strategy one customer at a time
Author Cliff Allen
Contributors Deborah Kania, Beth Yaeckel
Publisher Wiley
Publication date 2001
Publication location New York
Language English

Descriptive Notes

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
One CD-ROM in pocket attached to inside back cover.

Topics

Internet marketing
Market segmentation
Web sites :: Design
Internet advertising

Catalogue Data

OBNB ID GBA125593
ISBN 10 0471404004
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8002854678

ISBD

P1008>2nd 2nd ed.
P1053 xv, 351 p.

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One-to-one web marketing : build a relationship marketing strategy one customer at a time by Cliff Allen. ISBN 0471404004. Published by Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.