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Citizen brands : putting society at the heart of your business

Michael Willmott

Publication Data

Title Citizen brands : putting society at the heart of your business
Author Michael Willmott
Publisher Wiley
Publication date 2001
Publication location Chichester
Language English

Topics

Social responsibility of business
Brand name products
008068385

Catalogue Data

OBNB ID GBA209775
ISBN 10 0471492124
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.408

ISBD

P1053 xi, 260 p.
P1042 Includes bibliographical references and index.

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Citizen brands : putting society at the heart of your business by Michael Willmott. ISBN 0471492124. Published by Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.

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