Inside information : making sense of marketing data

Publication Data

• Title Inside information : making sense of marketing data
• Author D. V. L. Smith
• Contributor J. H. Fletcher
• Publisher Wiley
• Publication date 2001
• Publication location Chichester
• Language English

Topics

• Marketing research
• Marketing :: Decision making
• 008068426

Inside information : making sense of marketing data by D. V. L. Smith. ISBN 0471495433. Published by Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.